Emporio Armani x Calvin Harris Underwear Campaign

Emporio Armani has recently joined forces with music mogul DJ, producer and song writer Calvin Harris in this sizzling shoot showcasing the power brands new underwear campaign. Shot in Los Angeles by renowned fashion photographer Boo George, who has worked with a star studded list of celebrities, including Selena Gomez, Shailene Woodley and Victoria Beckham teams up with Calvin Harris.

Harris, who’s already the brand ambassador for Armani has taken his role within the brand one step further by becoming the face of the S/S’15 collection, firmly putting him at the forefront of the labels ever present successful line of men’s underwear. Appearing almost Adonis like in the campaign his sculpted abs make it that ever so more apparent why the talented songwriter is taking the fashion world (and music, of course) by storm in the collection. The line features garments with the fashion brands Iconic logo that are flattering for the modern day style conscious man.

Christina Hennigan

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