HARVEY NICHOLS CAMPAIGN

Well, this morning this right here made me laugh. With the whole stress of moving out, I needed a laugh. Maybe I’m just easily amused? Yeah, maybe!

“To announce the launch of the Autumn/Winter Collection at Harvey Nichols. The campaign aims to convey the different effects the new collection will have on those who wear them.

To encourage our buyers to take precautionary measures, each execution carries an image of an item from the autumn winter range along with a supplementary requirement such as a defibrillator, smelling salts, pepper spray, tazer which act as a visual metaphor for the effect the item can have.”