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Tan isn’t just for the summer months, everyone uses a bronzing powder even during the winter months. Having a tan in winter is quite alluring and exudes travel, luxury and can be simply achieved with a half body tan. The new Madame La La Face Serum (£28.00), is designed to work into the face like a foundation and is perfect for defining cheekbones. Pull a duck face, sucking in your cheeks, then using the corner of a tanning mitt or a make-up sponge, sweep the serum from underneath the cheek to the top of the ear.

Madame LA LA fan Gigi Hadid - the clothes maidenMadame LA LA fan Gigi Hadid

Start with just a pea sized amount on the mitt, and build up whereneeded. To finish, smooth down the sides o ​f ​your nose and temples. Add a little moisturiser to the mitt and buff into the hairline. This will instantly improve your skin tone adding a luxurious golden tan to the face, the product can also be used by applying a pea sized amount with a bronzing brush to the neck and decoletage also dusting the product with the brush across the collarbone and shoulders for a warm honey hue.

Danielle Mead

Click here to get your hands on some Madame LA LA.