Hype A/W'13 collection - The Clothes Maiden Magazine

Having began their design house adventure in their bedrooms with with original Einstein T-shirt, Hype have escalated into creating a multitude of non-conformist pieces in their very own warehouse in Leicester.

Aiming to create unique clothing for teenagers who are disillusioned with following current trends, Hype create wearable clothing with a stamp of individuality.

Shooting their autumn/winter collection in Paris, male model Tony Stone and his blogger girlfriend Adeline Rapon recreated a polished bohemian grunge aesthetic for the fall collection, which sees an array of kaleidoscopic prints, from galactic inspired dresses to baggy jumpers emblazoned with Hype’s logo.

As well as creating apparel, Hype have also ventured into footwear, as well as their highly recognisable Hype caps and rucksacks, which are perfect for carrying around books and study guides in style.