Hype x Lusardi London

Hype began in 2011 and since then has hit the fashion world with a storm. Huge success was seen as being the first brand to introduce sublimation print to their attire. Lusardi London only started last year and is already in Topshop with the promise of being in River Island soon. Specialising in anti-gold jewellery, each piece is created from inspirational meanings catching high end intricate detail and stunning original designs.

Lusardi London is the first brand to jump on the jewellery and watches of Hype, consisting of six necklaces, four watches and four rings. Pieces for this collaboration represent different meanings and motivational messages that focuses on pursuing strength, teamwork and fulfilling dreams.

The six necklaces have beautifully unique pendants all representing a different memorandum – the Hype x Lusardi London wishbone necklace is a clear example of this. The message behind this piece is ‘The magic in the mind echoes in reality’ which can be seen via the wishbone to represent that the power of the mind is used to gain inspiration for new ideas, creations and achievements.

Four different colours, four faces, four of Hype’s most popular prints; the dial comes in Lusardi London’s infamous anti gold colour alongside the logo Hype, also in anti-gold, and replaces the number 3 on each watch. The beautiful aspect of these watches is the slogan at the back; ‘just believe the magic in the mind’.

The four rings also come in individual anti gold exclusive designs, each representing a different ambitious idea as well as stimulating intentions. The most iconic piece of the collection is the Hype Signature Ring, displaying the hard work and team work that went in to carry out this fantastic collaboration. It brings together all the pieces of their collections and symbolises unity, self-belief and willingness to stand out from the crowd.

The artistic significance for each of their pieces is endless and it is only fair to expect bigger and better designs with even more influential messages.

Priscilla Aroean

Available from here.