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Never in a million years would we have thought we’d love something so badly from a brand called ‘I Love Ugly…’

I Love Ugly can do no wrong at the moment. Apart from doing all the things you actually need a shirt to do – 100% cotton, button-down collar, extra cheeky bits of detail, great fit – this is one of the shirts of the Summer, no question about it.

Boys, girls… if you’re into a bit of hot air balloonage click here.