Island Records Launches Beer Complete With Playlist

Legendary record label Island Records are launching an exciting new music inspired beer to the UK craft beer market. The 4.5% Session IPA beer is bursting with juicy hop aromas with flavours of citrus and tropical fruits, brimming with positive vibrations and even accompanied with its own Island Records playlist. Brewed by Two Tribes and marketed by Boutique Bar Brands Island Records Session IPA is a wonderful addition to the craft beer scene.

In November 2014, Robin Pearson, an aspiring brewer and music lover was signed by Island Records to design and brew a signature Session IPA beer. Robin’s hoppy creations, brewed under the SoundWaves Brewing brand set up earlier that year had caught the attention of Island Records’ Senior Marketing Director, who asked him to design and brew a signature beer for the Label. The first batch brewed in his converted shed in Hove last December was an instant hit with Island Records artists, suppliers and friends of the label, as well as pubs, clubs, bars and specialist shops around Brighton which sold out in a matter of days, so due to increased consumer demand, Robin needed to find an independent commercial brewery to help scale production.

He partnered with Two Tribes brewery which is owned by Justin Deighton, a producer / remixer and founder of iconic independent label Pacific Records with a string of remixes under his belt. After dj’ing worldwide in the early 90’s, Justin landed in the Mash Tun in Brighton and set up Two Tribes brewery with the aim of working with like-minded creatives to produce outstanding craft beers. Island Records Session IPA is “Best Served With Music” so the team behind it have created bespoke Spotify playlists to deliver the perfect soundtrack for your drinking pleasure. Whether you are relaxing after a stressful day, hosting a party or looking for some new music or a lost classic from the eclectic and diverse Island catalogue, there is music for every mood or occasion. Consumers are also able to “shazam” the beer can to access the playlists using the new Visual Shazam technology, so you are connected to the music in seconds.

Avery Parker

Island Records Session IPA will be available in selected pubs, bars, restaurants. Island Records IPA is available to buy here for £2.75.