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Have you ever wondered how the fashion would look like in the future? How we would dress and style? Wonder no more! Isolated Heroes is a luxury street wear independent label whose trademark is associated with optimism, fearless empowerment, and avant-garde primitivism with a colourful and futuristic design. 



The unisex street wear brand was founded by the Scottish designer Samantha McEwan back in 2011 and the brand has since then grown to an international level. The brands S/S’14 collection is based on the idea of Kosovo Brides and on the traditions of protecting the bride from evil through the element of dress up, ritual and costume. 



Samantha explains that there were a lot of inspiring and productive research done on mythical tales, traditional folklore and on rituals and ceremonies for the S/S’14 collection. What characterises the collection is the elements of futuristic digital prints, oversized silhouettes, embossed faux fur jackets, fluffy feathered sweaters, metallic biker jackets and laser cut leather pinafores. 



The entire collection consists of a stunning colour palette of pastel shades that complement each other. The collection has well succeeded with it´s mission to capture a mystical futuristic vibe with reference from the 90´s. Isolated Heroes recently launched their new website and online store and pieces from the Kosovo Brides S/S’14 collection is now available on their website and on ASOS Marketplace store.


 Maria Bertling
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