Its Not Me Its You from Hackney

One evening, a girl was seeing a guy when she couldn’t make the effort to see him anymore so she texted the words “It’s not me it’s you”. The non-seasonal brand’s name was born.

Fresh from East London, Its Not Me Its You (or INMIY for short) was established on a Saturday of December 2012 with the influences of everyday slogans on crafted leather goods.

Slogans include “Haters gonna hate” and “I am not weird I am gifted” that are foil embossed on colourful leather. Due to products being locally sourced, made and printed by hand, when ideas of new style, colour of leather or new slogan are thought of, the team would get busy making and printing straight away without having the fuss of managing production scales overseas.

The team at INMIY are managed by three women who are individually talented in what they do and distribute roles equally from design to making process. Jems and Billi met and were educated at London College of Fashion gathering knowledge of leather and design with Kitty, who has experience in the finance and fashion industry, in charge of the financial side of the brand. Together, the team of girls have been building their successes along the way.

INMIY has also gained some endorsements seen by celebrities’ such as Little Mix, Little Boots and Lindsey Lohan. It’s not surprising to see the rise of a small and local company with their accessories in the hands of famous faces so you can have the assurance that their Italian leather goods are made of high quality. Their collection can be seen all around London (Topshop, Amwell Street, Brick Lane), Italy and Sweden to name just a few.

Sometimes, less is more.

Priscilla Aroean