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Joyrich lookbooks are always so much fun, just by looking at the photos you just know they had a whole lot of fun putting it together. Joyrich this time takes you on a whimsical journey down the rabbit hole with their “Wonderland” inspired SS12 collection. Overflowing with vivid colours, nostalgic florals, bold stripes and pop inspired prints, it’s everything you’d expect from this label and much much more. Shop the collection, right here.