label.m x GILES: Backstage favourites

label.m is celebrating 10 incredible years (2005-2015) and to mark the milestone, three of the most loved backstage session favourites have been ‘fashionably dressed’ with a catwalk-inspired make-over incorporating a cool, yet fun print created by Giles Deacon – under his eponymous label GILES. The collection consists of their most-loved, big hair backstage favourites: label.m Hairspray, label.m Volume Mousse and label.m Texturising Volume Spray. Renowned for his signature illustrations – laced in humour, colour and with a distinct boldness, the ‘Silhouette of the Clouds’ print features on the trio collection on each product.

The limited-edition graphic originally came about for a collection, where the designer wanted to ‘capture the spirit of slightly disconsulate girls from the 60’s or somewhere in the future.’ Looking back to where label.m began – as a collective of 16 exclusive products created exclusively by TONI&GUY’s Toni Mascolo OBE and his daughter Sacha Mascolo-Tarbuck. The vision was to create a brand dictated by the ‘needs of professional hairdressers – for professional hairdressers.’ In addition, label.m has not only won many industry awards over the years, but is the Official Haircare Product of London Fashion Week where it takes position backstage at 40 shows each season.

Danielle Mead