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For London Collections: Men, the bespoke tailors of Savile Row, The Woolmark Company, and the select shirt makers and shoe makers associated with ‘The English Gentleman’ presented the modern face of British elegance at the wonderful Apsley House, hosted by The Earl of Mornington. The presentation is a reminder of the fact that London is the world’s capital of masculine style, and has been for over two centuries. Through ‘The English Gentleman’, now in its 6th Season, Savile Row tailors and the gentlemen’s houses of St James’s continue to present the finest collections in the most iconic and exclusive settings in London.

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To celebrate the bicentenary year of the Battle of Waterloo, The English Gentleman was styled by Jo Levin, Creative Fashion Director of British GQ and presented by Anda Rowland (Anderson and Sheppard), Sammy Aki, Lloyd Almond and Poppy Charles (Huntsman). Guests were welcomed onto a LC:M building site specifically designed by Blonstein and manned by model construction workers, until the rooms within the house were unveiled.

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Guests were offered bespoke cocktails generously provided by Chivas Deluxe Blended Scotch Whisky as they were welcomed.
The event was a journey through the different facets of British men’s style during the period of the Duke of Wellington in celebration of the bicentenary of The Battle of Waterloo and the Royal Horse Guards, encompassing Merino wool in each of the tableaux’s created around the venue, highlighting Merino Wool yarns, fabrics and garments produced by some of the world’s most prestigious manufacturers and tailors which demonstrate their first class craftsmanship and heritage.

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The collaboration with The Woolmark company seeks to raise awareness of wool’s natural performance properties and versatility across the seasons. Participating houses including Anderson and Sheppard, Chester Barrie, Chittleborough and Morgan, Ede and Ravenscroft, Edward Sexton Gieves and Hawkes, Henry Poole, Huntsman, Lutwyche, Maurice Sedwell, Richard Anderson, Richard James, Welsh and Jefferies each creating bespoke outfits modelled by over 50 models. With a strong military heritage, classic historical outfits were designed and unique bespoke detailing applied.

Avery Parker 

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