Anya Hindmarch Debuts 7UP Clutch at London Fashion Week

London Fashion Week received an unexpected “pop” with the unveiling of Anya Hindmarch’s one-of-a-kind 7UP clutch during her spring/summer 2016 show this week. The globally renowned luxury accessories designer paid homage to the iconic lemon-lime refreshing beverage known for its originality and wit, by transforming the brand into a sophisticated accessory with a whimsical touch. Fascinated by recreating the everyday in an extraordinary way, the British designer has taken the iconic 7UP logo to create a metallic leather clutch inspired by the ‘80s sports aesthetic.

Fashion’s elite including Bergdorf Goodman’s Linda Fargo, Net-a-Porter Founder Natalie Massenet and stylist Kate Foley were wowed by the meticulously crafted clutch, featuring the classic 7UP logo embossed onto metallic capra leather, making a chic, retro statement. The limited edition 7UP clutch can be pre-ordered through October 26th and will be available for purchase at Anya Hindmarch stores across the world, including in London, Tokyo and Hong Kong, as well as at prestige retailers globally.

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Photos: Kris Mitchell

Check out the live stream from the show by clicking here.