LFW: Belgrade Fashion Week S/S’16

Belgrade Fashion Week, established in 1996, was the first fashion week to take place in Eastern Europe and today’s show by Fashion Scout brings the best of the best of the Balkans to London’s Freemasons’ Hall. The main characteristic of Belgrade Fashion Week is its great ability to merge the artistic and commercial aspect of fashion. 

ANA LJUBINKOVIC is a fashion designer from Belgrade, Serbia. Ana Ljubinkovic’s S/S’16 collection is a clash between naive innocence and experience. The collection includes sculptural hourglass silhouettes, acting as a canvas for embroidery and beadwork. The effect of Ana Ljubinkovic S/S’16 collection is close to couture, but the designer intends her pieces to be worn on a daily basis. Sculptural shapes, bold colours and patterns, heavy embellishment and the perfect fit are accompanied with an interesting play with details, which has always been the distinctive feature of Ljubinković`s design.

IVANA PILJA is a Fashion Designer and Graduate of the “College of Design” in Belgrade, Serbia. Since 2007, Ivana has worked as a fashion designer for sport and street wear lines for various fashion houses. Ivana’s collection focuses on dark elements to invoke futuristic and architectural forms of fashion. She showed her collection during Belgrade Fashion Week and received awards for best collection from ELLE magazine and Boris Nikolic for best designer of the season. Her pieces have been worn by celebrities such as Dita Von Teese, Ellie Goulding and Lily Allen.

GEORGE STYLER is a London based Serbian designer. George graduated from the college of Textile, Design, Technology and Management in Belgrade. He holds a diploma in apparel design and textile design. His designs combine knitwear with other styles. His collections are initiated by reflections on the existence of freedom of the modern man, his right to belong everywhere and to everyone, to move and speak freely, and to dress without restraint. George Styler is Ones to Watch Winner of Season A/W’14 at Fashion Scout London. 

BUDISLAVA KEKOVIC graduated from the Faculty of Applied Arts in Belgrade, at Fashion design department. After graduating she started working in theaters and the industry, all over the Serbia. Today, she is designing clothing, shoes, bags and jewelry for her own brand. Budislava finds Inspiration for her work in simple forms and dark tones of underwater world, modern architecture geometry, Japanese culture and art, and wonders of nature.

VLADA SAVIC graduated from the Faculty of Applied Arts and Design in Belgrade with a degree in fashion design. Upon graduation, he worked as a designer in the fashion industry for several Serbian fashion brands and also as a stylist for fashion magazines where he gained a lot of experience. He started his brand in 2013 and showed his collections several times at BFW. Femininity is the main reference of his fashion aesthetics where the art plays a key role and through exploring the form he finds his greatest inspiration. His vision of fashion is simple, modern and wearable one.

Bailey Moss
Photos: Kai Rocha