Coffin Couture: Lyst’s New ‘Over My Dead Body’ Fashion Range

The world’s biggest online fashion shopping site Lyst has revealed the clothing people can’t bear to be parted from, even in death. According to a new survey, 85% of people claim to have considered what they might like to wear to their own funeral, prompting the creation of Lyst’s new ‘Over My Dead Body’ fashion range. Putting a new twist on Yves Saint Laurent’s declaration that “fashions fade, style is eternal“, this edit of the most popular death threads includes 40 men’s and women’s pieces across clothing, jewellery and accessories. A dramatic new ‘coffin couture’ photoshoot brings the collection to life, with deathly pale models showcasing six outfits in caskets adorned with gothic flowers.

Lyst’s survey on the nation’s appetite for six-foot-under styling revealed that:

 – 52% of women want to go down in style, opting for a high fashion couture outfit, while a more casual contingent (31%) would opt for their favourite nightwear as their preferred option.

– 23% of people surveyed chose sportswear as their eternal outfit – turning active-wear into inactive wear.

– For ladies, with pain no issue, heels dominated the footwear choice with 45% choosing stilettos for their two feet in the grave. Over half of the men surveyed cited business footwear and brogues as their shoes of choice.

– Overall, men seemed to lean more towards casual than their female counterparts, with a fifth of men wanting to wear flip-flops and just under a third (31%) would like to take their longest nap in a baseball cap.

– Price is seemingly no barrier to looking good in the afterlife, with people prepared to splash out on their final outfit. While the majority (45%) set their limit at £350-£499 and a more thrifty 30% would spend less than £100, a sizeable 24% were prepared to pay over £1,000 for their outfit – clearly signalling that fashion has no expiry date, even if we do.

Katherine Ormerod, Editorial Director at Lyst commented; “What we wear is such a huge reflection of who are and our personalities that it’s unsurprising that people now have a clear picture of what they want to be buried in. They say life’s too short for boring clothes, we agreed and took it one step further. Death is too long to get your last outfit wrong.” Modelled by some of the UK’s coldest catwalk talent, the ‘Over My Dead Body’ collection is exclusively available on Lyst, and features apparel from the likes of Theory, Topshop, Filippa K, Doc Martin, Nike and Kat Maconie. Shoppers can opt for a new ‘Try Before You Die’ payment option- which lets you order your favourite pieces, get them delivered and your card won’t be charged for 14 days—meaning you only pay for what you want to keep. Alternatively, shoppers can consult Lyst customer care for a bespoke Death Threads package, where we’ll inform your next of kin of your outfit choice.

Avery Parker