Marie Chantal S/S'14 Collection - The Clothes Maiden Magazine

This latest kids’ collection by Marie Chantal depicts clearly the “maturity” and immaturity that we have when we were young. A blue stripy blazer is not often seen worn on a boy neither do adult-like cardigans appear on children but it shows that even the youngest of age can pull of a certainly fresh, young and smart look.

I love the way that although they are smartly dressed, they are also seen enjoying the cool lollipops and drinking milk with a straw out of a bottle – nostalgia definitely hits right at you when you look at these shoots. The big balloons also suggest bubblegums which used to be the coolest type of sweet you would have to chew on and the one who produces the biggest bubble is the coolest kid on the block.

These children look like the coolest kids on the block just by what they wear and the personalities they can show by wearing their clothes. They define them and suits the atmospheric background of what seems like an aged house with wooden floors, another indication that says ‘I am free to do whatever I want because I’m still young’. The collection includes not only boys’ and girls’ clothing but also baby clothing for both gender and shows a gentler, softer and much cuter style.

Marie-Chantal is a fun, fresh and playful luxury childrenswear brand specialising in beautifully unique clothing for babies and children from 0 to 12 years old. Established in 2001, pieces are designed in London under the creative vision of HRH Princess Marie-Chantal of Greece.

Each and every piece is delicately crafted from the finest of fabrics delivered with a high attention to the best quality and intricate detail, keeping longevity and style at the heart of its ethos. The clothing, echoing with contemporary chic, styles a clean, crisp look with a playful twist that won’t date, like their signature Angel Wing onesie for babies.

All products embark on a long journey that ensures the maintenance of outstanding quality and look.

Designs are created in their studio in Chelsea using hand-picked materials that can be locally sourced such as Scottish wools, cashmere and Peruvian Pima cottons and silks.

Marie-Chantal childrenswear is available to purchase from their websites, at their London and Hawaii stores and at selected boutiques and department stores across the globe, including Harrods, Le Bon Marché in Paris, Saks Fifth Avenue and Barneys in New York.

Priscilla Aroean

Find more of Chantal’s collection here.