Marks and Spencer’s: The Power of the “It Skirt”

Marks and Spencer’s has made no secret of its desire to appeal to a younger audience, the latest fashion frenzy to get our hearts fluttering  is their simple suede pencil skirt. It is common knowledge that Marks and Spencer’s has been in financial trouble over the past few years, and have continuously  used grand celebrity campaigns as their primary marketing strategy. With a core customer age of 40 can Marks and Spencer’s finally capture a younger audience and if so will it work?

Alexa Chung in the “It Skirt” 

To tie in with the on trend 1970’s, Marks and Spencer’s created a  suede pencil skirt retailing at £199 and will hit stores in May. We predict a suede skirt stampeed. The skirt which was spotted on the likes of Alexa Chung and Olivia Palermo. It has also made it to the pages of Vogue and Glamour, Lily Russo, Fashion Editor at Grazia who featured the skirt in its February issue thinks the piece stood out and is a classic buy.  It has certainly created a buzz despite the skirt not officially on sale until May 14th.

Twenty something model Rosie Huntingdon-Whitely is currently the face of their Autograph brand, and all the Summer 15 catwalk trends have been catered for. So with clever social marketing,  and a piece commanding a waiting list will Marks and Spencer’s finally reach the younger fashion crowd?

Sarah Ridgway

Put your order in now as like all “It” pieces there is a waiting list.