Mila: Unique luxury fragrance for the modern home

If you’ve not discovered Mila yet, let us tell you a bit about this new cult brand that’s taking the world by storm, by creating luxurious lifestyle fragrances fusing a rich family history with dynamic ideas to become the epitome of innovative, luxury scent. Mila is cleverly carving a new path within the lifestyle fragrance arena, appealing to those with a sophisticated appreciation for unique scents that focus not only on exceptional ingredients and performance, but also offers a distinct, modern, design led aesthetic. Their statement is ‘unique luxury fragrance for the modern home’, we can imagine these placed in ultra hip apartments and dotted around high class inner city studios, the good news for us all is the fact these are beyond affordable, so we can all have a taste of Mila, without that feeling of guilt. 

The inaugural fragrances evoke a sense of place and mood, and yet are curiously indefinable, offering a sense of complete relaxation with a range of vivid, fresh scents. The Mila family heritage is one steeped in a rich history of trading in essential oils, this intriguing legacy inspired the originators to further the family tradition and offer a new, fresh take on old factory craftsmanship. The founders are a niece and aunt team, their great-grandfather started his business in the twenties in Vienna, trading in spices and essential oils all over the world, which he continued in the UK after being forced to emigrate just prior to World War II.

This cherished knowledge was then passed on from decade to decade, first to his son, and then to his son’s children. Growing up, fragrance had such a strong and memorable presence in the founders lives. They were surrounded by the exotic and evocative smells of essential oils, such as sandalwood, vetiver and jasmine. This invaluable background knowledge and insight inspired the Mila founders to create a new, fresh and exciting fragrance brand that while separate from the business their great-grandfather built, also gives a nostalgic nod to this important family history that they both share. There are three distinct fragrances that complete the Mila range; Chiara. This scent captures the fleeting glow of first light with its sense of ritual renewal.

The powdery top notes give way to deep, exotic nuances creating a unique and delicately complex fragrance. With a subtle combination of iris, jasmine, amber and sandalwood, Chiara is a delicately complex fragrance. Scuro embraces the moment of nightfall, shrouded in possibility. Earthy undertones bleed through soft, velvety top layers, evoking a sense of mystery and intrigue. Scuro is Imbued with luxurious notes of clove bud, frangiapani, vetiver and moss. New for 2014 – Isla Isla is an encounter with the crystalline cold, a steely tang carried on a crisp ozonic breeze to invigorate the mind. The clean, glacial top notes cut through subtle accords of green seaweed, musk and amber, rendering an energising blend. Embracing the best of British craft and creativity, the founders are intimately involved at every stage of the developmental process, ensuring the highest standard of quality throughout the range.

Imogen McGill

Stockists include; Lux Fix and Charlotte Cave, click here for the website.