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Natalie Shay is a 19-year-old multi award-winning, indie pop/rock artist from North London. Deemed as one of London’s hottest emerging talents and having already acquired an impressive array of awards, Shay is ready to launch herself into the forefront of the industry, with her highly anticipated upcoming release. As a classically trained guitarist from the age of five, Shay’s outstanding talents soon found herself accepted into the prestigious BRIT school, known for producing such prodigies as Adele, Jessie J and Katy B. Shay credits her time at the famed BRIT school for encouraging her independence, “It allows student’s to develop creatively and socially so that they are prepared for the world once they graduate”, explains Shay.

Shay’s experience at the BRIT school propelled her into a successful solo career, performing to sold-out audiences at some of London’s most iconic venues, including The Roundhouse, Ronnie Scotts and Brooklyn Bowl, O2. Her achievements to date include her long list of awards from ‘Best Undiscovered Talent’ London Music Award, Winner of The Guardian’s Music Award and two-time winner of the Mayor of London Gigs. Shay has also had the privilege of sharing the stage with artists such as Soul II Soul, J P Cooper, Alex Francis and Sex Pistol, Glen Matlock.

Following the success of her previous single ’This Feeling’, which reached an impressive number 4 in the iTunes singer/songwriter charts, Shay is delivering audiences with the highly anticipated release entitled ‘Perfume’. Combining vibrant electronic instrumentation with 80’s synth, the single is an infectious pop anthem which packs a punch with its powerful melodies and youthful exuberance. “I love how this track is so different from my others but is very self-contained” Shay reveals, “I especially loved the use of using modular synths and other productional techniques to create a sound which is a mix of my live, real instrument sound and a new productional identity”. Co-written and recorded with Jonathan Vears (Imagine Dragons) and mixed by Pete Dowsett (The Vaccines), the single is brought to life through Shay’s distinct indie pop sensibilities and prominent vocal harmonies. Thematically, ‘Perfume’ narrates the struggle of reaching a crossroads in a relationship and deciding which road to take.  

Shay has found recent acclaim having performed at the world renown Royal Albert Hall, as the featured artist for BBC Radio London and undergoing her first UK tour, where her flawless and dynamic live sound has been catching industry attention. With an ever-dedicated fanbase, Natalie Shay is quickly becoming an artist to watch.

Patrick Miller

‘Perfume’ was released on Friday June 15th, find it on iTunes here.