Naked Juice collaborates with Laura Whitmore Gracie FinchMay 5, 201629 viewslifestyle0 Comments29 views Smoothie brand Naked Juice, has enlisted presenter Laura Whitmore to create a unique Naked Juice bottle label listing all of Laura’s qualities, personality traits and weird bits that are blended to make Laura’s Multitasking Machine. The campaign, What Machine Are You, aims to highlight the ingredients and ‘the weird stuff’ that powers every bottle and similarly how we’re all made up of these weird quirky individualities. On Laura’s bespoke label the fruit has been replaced with her quirky personality traits – loyal, fun, weird, passionate and genuine. These qualities are mixed up with her Celebrity CV talents – gift of the gab, music connoisseur, multitasker, follower of fashion and good under pressure. The label allows consumers to explore and discover Laura’s weird and wonderful goodness. The What Machine Are You campaign sits under the wider Worth Its Weight in Good campaign which aims to drive awareness and trial of the brand. The campaign kicks off with a two week OOH campaign on May 23rd, targeting 18-35 year olds in London. Running alongside will be a wider digital campaign launching the Laura Whitmore personalised bottle label across Facebook and Instagram for four weeks where Naked Juice will be giving the public an opportunity to create their very own custom-made Naked bottle label on Facebook. Gracie Finch Click here to visit the Naked Juice website.
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