New Friends Colony AW15 Collection

Contemporary womenswear brand, New Friends Colony, recently launched its exciting e-commerce site, where the platform brings the brand’s handmade crafted collections direct to its notorious, free, and chic fans worldwide. NFC celebrates artisan crafted collections each season and we’re already huge fans of what’s on offer. The online fashion hub is the go-to place of new explorations, new companionships and new ideas. What began as a basement full of artisans in an urbanite suburb of New Friends Colony, India, has evolved into a modern and inspirational apparel brand based in Los Angeles.

The fashion forward styles include statement jackets, bedazzled skirts, eye-catching dresses and tops to suit the stylish fashionista. The debut autumn and Holiday collections dress the modern “city chic” girl for festivals, parties and many upcoming occasions you can think of. The collections really do embrace the craftsmanship of global artists to infuse striking detail, texture, pattern and workmanship into each piece. Its cultural infused modern aesthetic stems from the perspective of today’s discerning woman.
The concept behind #OMGNFC is for the brand to give more than the next outfit to the wearer. Contrary to today’s fast-fashion-obsessed era, the NFC girl wants to have fashion with a social footprint. The founders of New Friends Colony believe in blending modern fashion with traditional craftsmanship and want to empower the amazing work of these artisans that shouldn’t break the bank, making the collection affordable for those on a budget. Some projects on the brand’s horizon include limited edition customisations for special occasions and holidays as well as new collaborations with artists and artisan communities worldwide. We look forward to seeing more from NFC in the near future.

Melanie Stockman

The New Friends Colony collection can be found in renowned stores such as Neiman Marcus, Revolve Clothing and Modcloth amongst other specialty boutiques and retails for an average of $100-$200. Click here to view more from #OMGNFC.