The coolest concept so far that we’ve seen, and it happened just last year – the question is; how could we miss it? 

Korean brand Low Classic launched their new collection by organising people to attend an event to showcase the S/S’14 collection. 

So far, there are various lookbooks featuring this collection around the internet, interpreted by different photographers. 

Our favourite outcome is from Nina Ahn whose work is calm and tasteful – each image shows so much charm. Nina followed the girls around at the location of Choong-Ang High School in Seoul, creating strong as well as fun impressions for the label.