2016’s Hottest Swiss Watch - The Rolex Daytona

The Cosmograph Daytona, introduced in 1963, was designed to meet the demands of professional racing drivers. With its highly reliable chronograph and bezel with tachymetric scale, it allows drivers to perfectly measure average speeds up to 400 kilometres or miles per hour, as they choose. As you know, Daytona is the name of the Florida city which, at the beginning of last century, started attracting motor sport enthusiasts for its wide beach of smooth, compacted sand, ideal for land speed record attempts. Recently, Rolex updated its iconic wristwatch the stainless steel Daytona Cosmograph with a Cerachrom ceramic bezel and new black trimmed subdials giving it a fresh black and white panda look.

Online retailer SwissLuxury.Com CEO Darryl Randall says, “No doubt the toughest piece to obtain this summer we have paid a premium to cut to the front of the line so our clients can get this watch immediately. The USA retail price for the stainless steel watch is $12,400.00 and these have been trading recently as high as $20,000.00. Our firm discounts almost all high-end Swiss Watches so to be selling one at such a premium is very unusual”. Demand has been strong worldwide and wait times for the 116500LN at most authorised Rolex dealerships is already up to two or three years.

Evie Switzer

Click here to view The Rolex Daytona online.