Object of Desire: JP WATCH DESIGN – The Bearing

On the radar this week is the timepiece brand JP WATCH DESIGN, the new and up and coming name to be in the know about, especially for the stylish guys out there. The first from their exclusive range is entitled ‘The Bearing’, which boasts a timeless style, suitable for any trendsetter who likes to look and feel good. You will find The Bearing is available in four different colour variations, this simple yet sophisticated design is perfect for everyday wear no matter what type of guy you are.

‘The Bearing’ was born from the nautical reference of movement relative to another location. For JP WATCH DESIGN, the interpretation of the bearing is to be constantly moving in a forward direction – a concept at the core of their business ethos. Even though the brand is just starting out, they have ambitious hopes to grow a business that maintains a strong social conscience, and dream of the day that a greater level of responsibility is taken by the corporate world to contribute back to the wider community. ‘The Bearing’ represents the moment in which JP WATCH DESIGN and social ambitions align in a common trajectory – moving them on the course to reach their main goal.

The founders behind JP WATCH DESIGN started this company with an idea that they could give back while creating a classic timepiece. Social responsibility is the foundation of the business. With every watch purchase, you will see 15% of the proceeds are donated across three charities that work tirelessly towards: conserving the ocean, providing clean drinking water for those in need and protecting the rainforest. What we like about JP WATCH DESIGN is the company’s signature icons – you will discover a tree, a whale and a water drop – these symbols are engraved on the back of the timepiece to remind the wearer they contributed towards a brighter future when they purchased their watch.

This project is almost a year in the making; they have a passion for watches and this is proof. However, their next step is launching a Kickstarter fund to make it all happen, and they want us to be involved. JP WATCH DESIGN need our help by simply having the time to stand up together and make a difference. Even if it’s as simple as sharing the below links, you are contributing to assisting them achieve their goal of a sustainable future.

Lina Ayers

Click here to visit the JP WATCH DESIGN website. You can also Like the brand on Facebook and follow them on Twitter to stay up to date with the latest news.