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Pepsi® today debuts its latest global fashion collaboration, “The Pulse of New Talent” collection in partnership with Vogue Italia. In celebration of Vogue Italia’s 50th Anniversary, the two iconic brands have partnered to identify and showcase 10 cutting-edge, emerging design talents from around the world to create a 20-piece fashion collection featuring men’s and women’s clothing and accessories.

Pepsi Pulse

Presented in full for the first time today during the Vogue Fashion Dubai Experience 2014, “The Pulse of New Talent” collection captures the essence of youthful excitement, energy and self- expression through the fresh lens of 14 distinct personalities culled from six countries representing an exciting, international world-view. The designers include: Masha Reva (Ukraine), Stella Jean (Italy), Suno (USA), Little Shilpa (India), Plore (China), Madiyah Al Sharqi (United Arab Emirates), Au Jour Le Jour (Italy), Miuniku (India), Lulwa Al Amin (Bahrain) and William Okpo (USA).

The 20-piece collection features inspired and inventive designs – from a visionary visor and imaginative tops and jackets, to youthful swimwear and architecturally inspired outerwear and accessories including bags. Within a collection rich with talent and creativity, Pepsi identified one in particular – the Ukraine’s Masha Reva – as a designer destined for greatness. To help Reva continue on her design journey, Pepsi will support the development of her brand with a $50,000 investment.

Melanie Stockman

Click here to visit the Vogue Italia website for more information.