Pretty Parcel: Garden Party S/S’14

Created in the summer of 2010, Pretty Parcel is a brand that brings uniqueness and individuality to every piece of garment made. Fusing quality and timeless design of vintage clothing, the label gives a contemporary twist to its clothing and accessories designed by Melbourne-based fashion designer, c.

It must be stressed that Pretty Parcel is not just another vintage clothing brand; the fact that every product is 100% designed and handmade in Australia proves its uniquely assembled pieces that set the brand apart from the others. Moreover, it is very likely that no other girl will be able to steal your outfit and style as pieces are either limited or made as a one-off production so you can keep your individuality and be confident in wearing a Pretty Parcel.

‘Garden Party’, the name of McAlpine’s latest spring/summer ’14 collection, is inspired majorly by the summer get-togethers, tea parties and vintage designs. It sees an array of classical prints that include the never-aging polka dots and beautiful floral. Not to forget the playful gingham fabric that reminds us of our childhood days alongside other garments that are sprinkled with popsicles, super cute daisy and horse prints. These gorgeous dresses, blouses, crop tops and pinafores are garnished with peter pan collars and scalloped detailing. Each piece has a character of its own and we can definitely relate these prints to the fun times that were had as a child thus the bright and pastel colours may give a sense of youthfulness to the wearer. So get ready for the Spring and Summer festivals as these products are a must-have for them!

Priscilla Aroean

To find further information on Pretty Parcel, visit the website here.