Project 104 S/S’14: Paradise Found

Project 104 is the first ever limited edition swimwear line; there are only 104 pieces of each design. This contemporary swimwear brand, which is London-based, has combined flattering one pieces and bikinis with striking graphic prints, riveting commentary and a hint of decadence. 

Their ‘Paradise Found’ range will be available at Urban Outfitters this month and at the official online store and we cannot wait! However, the range prices range from £60 to £149 and consists of both plain colour and print one and two pieces. 

Currently, Project 104 provides supersonic swimwear for fun loving go getters and trendsetters where daydreams turn reality, offering a chance to be both daring and different. 

The swimwear range offers a chance for one to wear more than the simple outfit for the beach; the designs are something special to be worn on adventures. Far from the mass production of swimwear, these unique offerings are inspired by art and humour, as well as influenced by British print and heavy aesthetic.

Colour, vibrancy and happiness are brought to the Paradise Found range, inspired by Project 104’s desire to clothe their customers for their wildest moments and on their greatest escapades, in order to be a part of their memories. 

This vision is a part of their unique nature and their brand’s quirkiness is noted not just for their style but additionally because of their clear honesty: each piece is numbered from 1 to 104. Their swimwear range is more than a design but a blend of fashion and art specialized to be an important part of the wearer’s journey and its occasion.

The bizarre blend of fruit, pineapples, flamingos, crabs and bursts of nature in city lighting, that are each a separate theme in the swimwear collection all add to the attachment of Project 104’s designs to its promise to offer a commentary on an exciting journey.