röyksopp gakkai S/S’14: Morimonogatari

Röyksopp gakkai 蘑菇學會, is a Hong Kong based one-man studio established in 2013. Not only focusing on fashion design, but also art direction, styling and props making. This design concept is to show the stage of a teenage girl transforming into an adult. During every design process for collections, the brand creates a story and they pick out keywords, and then decide colours and silhouettes afterwards.

Röyksopp stands for a specific kind of mushrooms in Norsk, while “gakkai” means school club in Japanese. We love the innovative craziness in the collection, with the cheeky expressions as well as the lovely and quirky photography. The latest spring/summer collection of röyksopp gakkai theme is named, “Morimonogatari”, the tale in a forest. Inspiration for the collection was given by vintage tinted photos of kids and illustrations of mushrooms.

With an imaginary character, Kinoko, a guardian fairy who protects mushrooms in the wood, starts up a party with all the animals in the forest. Pastel tone with light fabric and transparent organza, brings out the liveliness of Kinoko.