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Ruche is a charming, online boutique that markets timeless, vintage-inspired clothing and accessories, homeware and handmade crafts. Located in Southern California (but shipping worldwide), Ruche handpicks every piece to give the customer a unique selection of enchanting items.


Launched in 2008 by Mai and Josh Olivo, Ruche stemmed from a pure love of fashion. Mai’s struggle to find affordable garments and accessories, to suit a personal modern-vintage style, encouraged her to start selling women’s clothing and jewellery as a hobby. With the support of Josh, Mai’s dream soon expanded into the online boutique – Ruche – which the pair now run on a full-time basis.


The spring collection, Flourish, depicts a lifestyle inspired by seasonal blooms and a fashion collection infused with a beauty found in nature. The lookbook is stunning in every facet – the scene, styling, artistic photography and garments themselves, assist in creating the tranquil world of Ruche. Envisage remote meadows and secret gardens – idyllic settings in which one might wear items from this latest collection.


An eclectic selection of classic floral dresses, pleated skirts and embroidered tops are meticulously combined with glossy necklaces and vintage hues. A subtle mix of texture and intricate detailing including crochet, lace and polka dots complete an impeccable range.
The mustard midi dress adorned with an all-over white and beige floral print emphasizes a circular, cut-out back, which gives the traditional silhouette a contemporary twist – wonderful for stylish day wear or an evening soiree. 

Their Statement Road Shirt Dress is a wardrobe essential with its simple silver toned butt0ns and a drawstring waist. This sweet number is an effortless go-to outfit, to which can effectively be added tortoise shell sunglasses and brown wedges, also from the boutique. For the more daring, Ruche’s black floral print jumpsuit creates a playful ensemble with its feminine, tailored fit: layer over an embroidered lace blouse or simple white tee for a relaxed, extrovert look.
From quirky retro to shabby chic, Ruche has a vast selection of pretty things for both you and your home.

Rebekah Absalom

For further information and to shop the collection visit here.