Selling Your Boutique Fashion Designs Online

There are many benefits to setting up your own boutique fashion business, and selling the designs that you create yourself. Not only does it mean that you can enjoy a life free of working for somebody else, but it also means that you can employ your creative side while potentially turning your hobby or craft into a successful business. There are certainly challenges ahead, such as where and how to sell your items, but the advent of the Internet and the increased popularity of online ecommerce websites, means that it is a more viable option than ever before.

Selling online means that you don’t have to pay for a shop, you don’t have to staff the shop, and you don’t have to pay for the associated utilities. It also means that you won’t be restricted to local shoppers or word of mouth marketing, and you could potentially sell your designs to customers from all over the world. With every sale, there is also the potential for the buyer to encourage their friends and family to visit your site and buy from you too.

One of the simplest ways to sell items online is to use auction websites and established online markets. eBay is still the most popular auction site, while Amazon also enables people to sell their own items and their own designs. Specialist websites like Etsy cater to those that make and sell their own items, and there are many other opportunities for designers with an entrepreneurial spirit. Using sites like Clothes Agency means that you don’t have to put as much effort into marketing as you do into design, although the more marketing you invest in, the better your results are likely to be.

You will need to provide delivery of your handcrafted items. Ensure that they are securely and safely packaged and shipped, and that you or the courier that you use has decent insurance. When you are selling your own goods, damaged and destroyed items can leave a serious hole in your budget, but by ensuring that you have shipping insurance to cover damage in transit you can reduce the financial implications.

Delivery companies offer national and international shipping, which means that you really can sell your items to a global market. Be sure to carefully package items of clothing when shipping them nationally and internationally. With marketing and advertising opportunities abound, this gives you the capability to be able to go up against and compete with even some of the biggest names in fashion and design, and compete on a relatively level playing field.

The Editorial Team