Designer Spotlight: Shourouk S/S’16 Collection

The jewellery designer Shourouk Rhaiem is known for her love of bold colours and sparkling statement jewellery. Her love affair with jewellery began early, during her childhood she was already playing with her grandmother’s diamond bracelets. Later on, her different experiences in fashion houses, as Chloé and Galiano in Paris and Roberto Cavalli in Florence, made her truly understand that jewellery was her medium for artistic expression.

Shourouk established her eponymous company in 2008. Her collections have caught the eye of international A-listers, including Sarah Jessica Parker, Jennifer Lopez, Michelle Obama and Anna Dello Russo. The brand has also been exposed in popular TV series from Sex in the City to Gossip Girl.

Shourouk Rhaiem loves to play with contrasts and different colours and gets all the inspiration from her travels. As a globetrotter, she feels that she has to translate all her discoveries in her designs. So, it is all about mixing and matching and trying new techniques and materials. As recognition of her super cool fashion philosophy, Shourouk is often approached to work on special projects and exciting collaborations.

Shourouk launched her first jewel-encrusted limited edition make-up collection at Sephora official stores worldwide in 2015. Exposed at Milan for 2014 Design Week, Shourouk reinvented a Joa Sekoya TOG chair specially for Philippe Stark. She crystalised the FIFA World Cup official match ball in collaboration with Adidas and Luisa Via Roma and a tennis bracelet for Roland Garros. Selected for the Swarovski designer’s choice, Shourouk has designed a special collection and a jewelled watch for Swarovski, which was sold at their top boutiques worldwide. She has also collaborated with other prestigious brands including Shanghai-Tang or Hiroko Koshino and with top online retailer Net-a-Porter. She was chosen to accessorise Hollywood heroines of Jean Paul Gaultier’s Haute Couture Fall 2009 fashion show.

Melanie Stockman

Click here to view more stunning creations from Shourouk.