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A self-professed bookworm, Vancouver-born Steven Tai’s unique blend of intellect and irony presents a refreshingly new take on the woman who stands confidently apart from the mainstream. 


With a BA in Fashion Design from London’s Central St Martins, Steven worked at top design houses including Viktor & Rolf and Stella McCartney before debuting his own label in 2012.

His quirky collection of innovative textiles combined with a celebration of the awkward caught the eye of Yohji Yamamoto, who awarded him the inaugural Chloe award at the 2012 Hyères Festival.

With a sponsorship offer by Mercedes-Benz, he went on to present this collection at Berlin Fashion Week in July 2012 where he received international recognition for his self-confident and endearing take on the nerd.


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