SUPERSWEET x moumi: While Mommy’s Away, the Cat Will Play Melanie StockmanMay 7, 20154 viewsFashion0 Comments4 views “While Mommy’s away, the cat will play” And that’s pretty much how SUPERSWEET x moumi was born. As Mommy was away working on new projects for SUPERSWEET, Abyssinian Blue moumi found herself bored at home and began planning her own rise to fame. Experimenting with styles she’d been working on in her head, it didn’t take long for her to begin printing that head on plain T-shirts. Upon Mom’s return, she found rolls of moumi-stamped cloth leftover from these experiments, and her bewilderment soon turned to joy for her baby as she saw how popular the tees had been. These simple and unique items had been selling like hot cakes on a cold day, so she decided to give moumi her own spin-off label, and thus SUPERSWEET x moumi came into being. Soon after, in late 2011, these initial experiments became the first official collection, a modest start simply entitled “moumi”. Consisting of plain tees made from 100% organic cotton with the already iconic moumi face print, this collection aimed to have a unisex allure; something that would deliberately and defiantly appeal to men and women alike, whilst keeping the design itself simple. Soonafter, moumi added members to the team, with the arrival of two younger sisters, Myogi and Kikilala, who have joined moumi in her creative endeavours. The feline trio worked diligently and just in time for the spring/summer 2014 season came the invigorated label’s third and fourth collections: “Haberdashery” and the autumn/winter 2014-15’s “Moutalheads”. 2013 also saw a meeting with New York indie-scene perennial Adam Green ended in a new creative collaboration, with a range of special merchandise, celebrating the coming together of music and design. The success of the designer cats is in no short part a consequence of their multi-cultural backgrounds and global influences. Two Australians, and a New Yorker, working out of Bangkok and schooled in London, SUPERSWEET x moumi links four corners of the world. The three distinct but dedicated siblings are setting their plans for the future. With their recently launched ready-to-wear collection for A/W’15, as well as a host of ideas for side-projects; the future is looking increasingly feline. Melanie Stockman Click here to visit the SUPERSWEET x moumi website.
STAY IN THE KNOW Sign up to receive weekly updates from #TCMmag Enter email to receive The Clothes Maiden's newsletter GREAT! You have already subscribed! CLICK
