Supply & Demand S/S’16 Collection

Supply & Demand is a youthful brand with an unshakeable exuberance that knows its consumer, nurtures its market and delivers subtle yet unmissable street garms, season after season. Predictably, S/S’16 does not buck the trend. Predominately black and white – the same signature look as the men’s – the new collection pays a steely homage to its original New York roots but works equally favourably on the streets of the UK.

From crop tops and louche hoodies to oversize tees and pared-back sweats, from reflective detail to sublimation prints and NYC to Tokyo, Supply and Demand is a brand with an irresistible momentum that’s not afraid to ruffle some feathers. The new collection is a mix of high quality tonal camo full print, paneled fleece, branded leggings, and both cropped and long line slogan street wear staples.

There is a mixture of bold, high build graphics; retro script executed in embroidery influenced by Japanese street culture and oriental symbol graphics on necklines. Photographed by Ewen Spencer (NME, I-D, ORGINAL PIRATE MATERIAL by The Streets.) Celebrities such as Perrie Edwards, Ella Eyre, Lady Leshurr and Ashley Louise James have all been part of the Demand.

Bailey Moss

The S/S’16 collection starts from £12, sizes range from 6-14 and available exclusively at JD stores and online.