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When walking about town and you see the iconic black and white face logo on a hat, or you see a huge SB branded on a T-shirt – all trade marks of Supremebeing – all you think of is youthfulness, style and endless ease whilst dressing. Supremebeing has always been an icon for streetwear done right. It’s the perfect mix between effortless and stylish that make this brand so timeless and so ideal for the everyday.

The S/S’14 womenswear collection is a primal collective of a global community, playing pick ‘n’ mix with different ideas to capture individuality in every piece. The collection is a canvas on which the designers at Supremebeing have played and experimented with different aspects of graphics, type and colour coming together in a glorious mesh of cheeky attitude, spirited nature and representing a tribalism of youth.


The luxury streetwear apparel brand have remained true to their core and DNA while moving forward another year in fashion. With fashion trends coming and going quicker then you change your socks its hard to find a company that can stand the test of time by balancing fast paced development whilst still seeming to remain impervious to it.

The new season line sees cute retro fitting 50’s style dresses, skipper jackets, iconic sweats, and branded vests and tee’s, all perfect for the summer months, whilst still being unforgiving, rebellious and ostentatious. It’s young, fresh, and everything you could ever want from a line catering specifically to a twenty something audience. It screams ‘Live for today!’ and when the prices are reasonable, the clothing is of fantastic quality, and you’re working part time to see you through university – it’s ridiculous to think you’d shop anywhere else!

Katherine Bull

You can buy items from this collection here.