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The House of Peroni will open its doors in east London once again this October, bringing to the capital the most immersive and multi-sensory residency to date. Opening its doors from 29th October – 25th November at 152 Brick Lane (E1 6RU), the month-long event will bring the heart of the Italian home to London; giving all those who are curious to discover and hungry to explore, the opportunity to experience the transformed space – to eat, drink and make themselves at home.
kitchen_crop amendsEntitled ‘Vita all’Interno’ – meaning ‘a life lived inside’ – The House of Peroni residency will welcome guests through one of its many doors to enjoy delicious Michelin-starred food, innovative Peroni Nastro Azzurro infused cocktails and intriguing surroundings, all inspired by the Italian home.


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The experience, curated by Gingerline’s creative founder, Suz Mountfort, and immersive storytellers, Reuben Feels starts in the heart of the home. Guests will enter the warm bustling kitchen and be greeted by delightful smells and a never ending dining table. From there, they will be invited to explore and enjoy the airy laundry room inspired by Italian couture, and try one of Peroni Nastro Azzurro’s innovative serves whilst relaxing in the autumnal covered terrace area.
laundry_210915 no redWelcomed by a series of passionate and alluring ‘nonna’s’ who run the home, each guest will be able to curate their very own personal experience by obtaining a key which will, quite literally, open the door to experiences hidden within the event – revealing a new world where nothing is quite as it seems. At the centre of The House of Peroni Residency will be a five course private dining experience created by Michelin-starred Sicilian chef Accursio Craparo. 

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As guests journey through the ever-changing household, alive with the hustle and bustle of daily life, they will discover different bars – each with a range of Peroni Nastro Azzurro infused drinks created by award-winning mixologist at The Langham Hotel, Simone Caporale.

 Imogen McGill

The House of Peroni takes up residence at 152 Brick Lane, London, E1 6RU from 29th October, closing 25th November. Reservations for the restaurant are bookable via The House of Peroni website.