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2014 has been the year for thfkdlf (The Fucked Life). Going from strength to strength regardless of being new to the fashion label game, launching in 2013, they are all about having fun in the avant garde style abiding to their motto of creating brazen and unique, edgy fashion. Their fashion line only serves to capture the summer vibe and hashtag living life to the fullest.


However, what sets this Shropshire based brand apart from the easily lost in fashion crowd is not only does its designs and influences range heavily from American sports, basketball and ice hockey to name but a few but they meticulously design, print and sew all pieces themselves in an intimate team of five people.

Featuring staple pieces including, t-shirts, jersey tops, leggings, bikinis and sweaters, the April release will see a range of collections hit the store all at once, with design inspirations and elements coming from American sportswear.
Locating the scenery for their exquisite S/S’14 look book in Agenda Long beach, LA and Torreveija, Spain, thfkdfl are branching out and encapsulating and spreading their summer vibe across the globe. 

Their carefree and bold edgy fashion shuns the conventional and exudes confidence in their offbeat clothing.
Zohra Khan
Click here to shop the collection.