This Is Non: Raw Silk Collection

Summer is still in full swing yet the high street is concerned with A/W’15 and designers have already showcased their creations for S/S’16, there’s no denying that fashion is a fast moving business. With seasonal trends so fleeting in nature, the lifespan of an item of clothing is shorter than ever – which is where Polish brand This Is Non steps in.

Describing themselves as more of a ‘concept’ than a brand, their designs are focused around the ethic of quality over quantity – namely, timeless designs produced to the highest standards, rather than disposable seasonal fashion items. As one of the rare brands that value ethics as much as aesthetics, each item is created with no harm to the environment nor labourers – something which, unfortunately, some brands compromise on when keeping up with the demands of the fashion industry.

In terms of design, their range is at once modern and classic. ‘Minimalism’ is a word that is sometimes used flippantly when describing new collections, but here, the term has never been more appropriate. Clean cut lines, pure fabrics and zero patterns make for timeless, versatile pieces, free from distracting design features and the world of consumerism.

So if each piece is absent of intricate embroidery and fussy details, what are you investing in when you buy an item of clothing from This Is Non? This is exactly it – you are not simply buying, but investing. Made to a superior quality, everything in the collection in crafted to be premium and durable; the Raw Silk Collection, for example, is created from 100% silk – without the addition of any cheaper, manmade materials.

The company have stated that their aim is for people to be wearing the same garments years and years after purchase, so that people can focus on the more important matters in life rather than worrying about something as material as their daily outfit. Although we love experimenting with fashion as much as the next person, we must admit, in a selfie-obsessed world living our lives through Instagram, this is a refreshingly different take on clothing.

This Is Non is brave to go against the grain of overconsumption and image-obsession, and there is a different type of beauty in such minimalist pieces of fabric that will be worn over and over at different stages of your life. Even if you can’t commit to shunning seasonal trends completely, if there’s one thing to be learnt from This Is Non, it’s that everyone can choose more wisely in the clothes they buy, waste less and make really great fashion pieces last even longer.

Sophie Prescott

Invest in your own This Is Non clothing by shopping online on their website.