Blogger Tommie X and his clothing brand Faggot Apparel has teamed up with the social video service VideofyMe to raise money for LGBT people in Russia.
Through the campaign #everydaypride collects Faggot Apparel, Tommie X clothing brand, along with VideofyMe money for LGBT rights in Russia.
Users of social media are now prompted to VideofyMe using the service to create a video with the special collaboration – and spread it with the official hashtag in their social channels. For every 100 views donated five crowns to charity Civil Rights Defenders.
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