TRIWA A/W’13: Lifestyle Shoot – Berlin

TRIWA, being an acronym for Transforming the Industry of Watches is a brand with strong morals about being not only at the front of the crowd, but already down a passageway en route to the next elaborate idea. The company, originating from Stockholm, beholds an eclectic array of stylishly crafted arm pieces, showing off the creative minds that have been able to bring the product to life; their goal – to revolutionise the accepted wisdom of traditional watches, and introduce playful and unpretentious products to a quirky and individual crowd of people, willing to be part of the watch revolution.

TRIWA’s Autumn/Winter lifestyle shoot was based in Berlin, a creative city rich in artistic heritage, bringing to life the eccentric lives of the inhabitants there. The shoot was in collaboration with an array of people in different professions, artists in their own way, to showcase the new editions to the creative family. The shoot managed to enhance the imaginative and beautifully designed time pieces, while embracing the contrasting simplistic-yet-hectic backdrop of Berlin. People such as Yosuke Demukai a photographer, Nicolas André a graffiti artist, Kieran Behan a performance artist and Annlyse Lethinois a chef took part, all wearing watches that reflected the job and the personality that they have. 

Their range boasts “bold but subtle watches with a lot of attitude”, bearing infinite colour, transparency and texture options, using materials such as acetate, leather and stainless steel, all carefully thought out and made. When it comes to deciding how you want to tell the time, wear your heart on your sleeve and show the world your burning desire for idealistic creativity, and your love for TRIWA.