USE Unused S/S' 14 - The Clothes Maiden Magazine

Lauched in 2004, USE Unused has progressed into the international fashion industry with style and originality. One critic even wrote, “USE unused was the first fashion line who broke the traditional and usually cheesy Hungarian style.” USE Unused have made their name in European markets, as well as in parts of Asia and America.

Their S/S ’14 certainly doesn’t fail to impress. The classic sleek style remains a running thread from their previous collections, and consists mostly of warm neutrals and pastels, accompanied by the odd splash of vibrant colour. The best thing about this collection has to be the quirky cuts and shapes. From dipped hem shirts and the backless waistcoats to the peek-a-boo cut out and the super chic cropped pieces, USE Unused have absolutely nailed it in terms of modern edge.

This collection screams intellect and a lot of careful planning. There are hints of trend from nearly every decade since the 60’s littered throughout, though without hindering the beautifully modern style. The pieces are versatile and could easily be shaken up with a change of shoes and jewellery. The very angular textures makes the whole collection very smart, perfect for drinks, work lunches and with the right heels, and good cocktail or beach party.

USE Unused are definitely a brand to keep an eye on. They’re previous collections have already been stalking up and down runways all over the world, including Paris Fashion Week, and what with the sprinklings of gorgeous jewellery and accessories decorating this powerful collection, we at The Clothes Maiden think they will soon be a forced to be reckoned with.

Elizabeth Finney

Photos: MATE MORO

For Further Information on the collections, visit the USE Unused website, or on their Facebook page.