Vivetta S/S'14 - The Clothes Maiden Magazine

Dainty girls who love all things sugar coated are bound to fall head-over-heels for Vivetta – a surrealist design house from Milan with a sweet-toothed edge.

Taking inspiration from the past while also living firmly in the present, the Vivetta girl is able to rock contemporary silhouettes, while also maintaining the ever-stylish vintage feel. With unusual motifs thrown in – from fruit designs embellished on to baby blue and white striped shirts, to polka dot trousers paired with a mesh and floral shirt – any girl wearing the brand is surely to stand out for all the right reasons.

Vivetta – named after the designer herself – launched her first collection after winning the prestigious Parisian Fresh Lounge competition at the Who’s Next & Premiere Classe Trade Show in Paris. She now finds her clothes worn by the likes of Elle Italia’s Fashion Editor Eve Fontanelli and a plethora of big-named fashion bloggers including the girl behind The Blonde Salad. Celebrities including Pixie Lott, Alexa Chung and the previous face of Vivetta – Peaches Geldof – have also been spotted in the brand.

With an experimental feel to the clothes, pops of yellow gingham, big bows and pyjama-esque stripes make this experimental collection the perfect chirpy wardrobe addition for spring picnics at the park, or summer strolls down the beach.

Isabella Stockwell

To find out more, visit them online here.