Sharing similar roots in street level culture through skateboarding and graffiti, HUF and OBEY combine forces to release a new collection consisting of cool tees, hoodies and accessories, encapsulating the evocative DIY-philosophy upon which both brands are built. The ‘Obey Triple Triangle’ graphic, a marriage between both labels’ iconic brand logos, further anchors the collaborative offering, which can be found across a coaches jacket, gas station jacket, hats, socks and a pair of HUF’s ever-popular Classic Hi shoe.
What originally began as a shoe collaboration quickly grew into a full capsule collection as the brands found more commonality. HUF-founder Keith Hufnagel and Obey-founder Shepard Fairey recently caught up to discuss the new HUF X OBEY collaboration, and to sign limited-edition prints in conjunction with the project. Check it out above.
Bailey Moss
Click here to view the rest of the HUF X OBEY collection.