Weekend Offender S/S’14: Lairy yet smart

Calling all straight-up, no-nonsense, stylish men to have a gander at the new season collection from Weekend Offender. The lairy yet smart label showcases premium fabric knitwear, outerwear, shirting and polos and is aimed at bold, self-assured males who are looking for functionality as well as style.

Founded in 2004 by Sam Jones and Rhydian Powell, the laid-back brand has gone from strength to strength culminating in its recently opened flagship store in trendy Soho. Interested in free food and beer? Go along to one of their discount evenings and you’ll be sure to find a key piece you never knew you needed.

The Spring/Summer ’14 Collection includes smart shirts, crisp cotton knits, simple raincoats and slim fit jeans, utilising a vast colour palette hot on primary shades. This is without doubt a strong collection, reflecting the nature of its customers: lads who work hard and party harder. The quirky prints, sharp lines and mod silhouettes gain influence from music, film, football and youth culture – interests most likely shared with their wearers.

Jackets make the biggest statement within the collection. Led by Harrington and bomber styles, the jackets are produced in lightweight nylon featuring ribbed trims and the label’s signature dove logo. The collection also features fundamental items such as the shirt and jumper which can seamlessly slot into the wardrobe of any man, regardless of their age or style preference.

Weekend Offender promotes two ranges: Mainline and Category A. Clearly distinct from one another, the former is more playful and colourful, the latter subtle and refined. Fresh, juicy shades are introduced alongside the bold ones in hooped polos and updated knits. S/S’14 has universal appeal and attempts to broaden interest with the maintained use of premium fabrics so as to reel in all varieties of charismatic chap.

Rebekah Absalom

Head over to the official website for the latest campaigns, shopping and exclusives.