West End Celebrates London Fashion Week

This September the 62nd edition of London Fashion Week, a global highlight on the international fashion calendar, will move to Brewer Street car park in the heart of Soho. This new central London location fulfils the British Fashion Council’s goal to host the event in the West End, providing an epicentre for a city-wide fashion celebration with close proximity to major shopping, lifestyle and dining destinations.

To bring the fashion celebrations to the consumer, Carnaby, Seven Dials and Berwick Street Soho will host exclusive in-store activities, promotions and events across the five days of London Fashion Week. From brand new flagships and UK firsts, to showcasing one-off concepts and unique products, the world famous 13 streets of Carnaby has a line up of fashion, dining and lifestyle brands like no other. Independent concepts sit amongst international brands, housing everything from key denim labels, bespoke services and world exclusives.

Carnaby Street will host a giant screen which will be live streaming the coolest catwalk shows including Sibling, Peter Pillotto, Marques Almeida and Gareth Pugh. Cheap Monday will offer a gift with purchase in store. You can also listen to a Q&A at Lazy Oaf with Founder and Head Designer, Gemma Shiel where guests will leave with a piece of custom wearable art. You will also be able to enjoy a LFW themed menu at Rosa’s Thai Cafe. London Fashion Week emphasises both the creative and commercial importance of British brands and emerging talent.

Seven Dials will be offering shoppers five days of exclusive in–store offers, activities, giveaways, drinks, DJ’s, and experiential activity, such as getting your London Fashion Week look at the Caudalie boutique with their five minute make-over and make-up artist essentials applied by their beauty experts.

Avery Parker

Click here to read more about the event.