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Introducing the lookbook for White Elephant’s new collection, M. M, the thirteen letter of the alphabet, stands for magic, mystery and the power that lies within every woman. The dream team behind the shoot got inspired by Hollow’s night, Kylie Minogue’s Red Blooded Woman and Juergen Teller’s nymphs and captured just that: the hot, rough, yet feminine empowerment that the items give to their owners.

Art Director & Stylist: Retro Future
Photographer: Ioana Cristina Casapu
MUA: Mihaela Vasiloi
Hair: Iulia Goicea
Model: Cristiana Butacu