Designer Spotlight: Why So Serious?

Terri-Leigh Finnegan is the brainchild behind the luxury fashion label Why So Serious? It was founded in February 2013, after four years in a Fashion and Marketing degree and over five internships had within the industry. Why So Serious? is currently a whirlwind of excitement, it gives back to the cultures that inspire each collection and bases those collections not on trends, but on its surroundings. With backing from The Princes Trust, the brand has only grown stronger and within five months, it has already dressed three celebrities within the music industry such as the one and only Kate Nash! 

Why So Serious is a Luxury Fashion label which gives back to the cultures that inspire each collection and bases those collections not on trends, but on its surroundings. ‘Why So Serious?’ collections are powerful and intriguing. Designs are found within culture, politics and fear of the unknown. Masculine, powerful cuts are used to empower the wearer and fabrics replicate this. Previous collections have included deconstructed tailoring based on ‘The Circus Freaks’, Evening dresses with frill detail based on labrynt’s and mad houses and the most current six outfit collection of leather, cotton and wool based on the voodoo within Haiti. ​They believe in unique designs ready for the catwalk, which can then be dialled down for those walking the high street. Their motto is: Be Unique, Be powerful, Be feared.​​​​​​​​​​​

Avery Parker

Click here to visit the Why So Serious? website.