Yet A/W14: Rookie Signature

Queens-based Yet Clothes has recently released its “Rookie Signature” lookbook, shot by Quinn Felipe and featuring the line’s Autumn/Winter’14 collection against the backdrop of NYC at dusk.  The offering provides a concise introduction to the brand’s aesthetic, which recalls small-distribution skateboard lines of the 1990’s.

The collection consists of soft, street-ready apparel, featuring a trio of graphic tees, a fleece sweatshirt, socks, and a beanie for the colder months.  It establishes a simple yet aggressive colour palette with black and white staples like the “Fall Ball 2-Tone Classic”, and “Dodgeball Socks,” and faded pinks in the “Kingfoot Signature Tee” and “The Chess Club Sweater.”

Designer and founder Nick Ramsay conceptualised the brand while doodling in the back of grad-school classes at the City College of New York, and he points to the “Love and Rockets” comic series and his friends as major influences. Yet means quiet. It’s a made-up word they’ve been yelling since the party pit. Yet is the phenomenon of silence conquering static. A smashed window to the untrained eye, Yet is the hidden portal that our true selves discover on rooftops in the pouring rain.

Porcia Aue

The collection is available now at the online store by clicking here.